After the active campaigning phase has ended, it is now time for some conclusions as to our tap water project.
General conclusions
- The idea of collaborating transnationally was very ambitious.
- The time frame for preparing the campaigns was very tight given the fact that people had to become familiar with the idea of realising a real social media campaign.
- The transnational composition of the working groups was beneficial for some and did not have much importance for others as we realised two separate campaigns in the end.
- Not all the team members had specialised experience in using social media, blogging, producing videos etc., but each of us has learned a lot in this respect.
- We have learned a lot about project management and schedules.
- Using several channels for communication leads to an exponential increase in work to be done, i. e. lots of time and resources = many channels leading to higher impact; limited time and resources = a few channels used properly leading to an acceptable impact.
What did work well?
- the bios and videos introducing the team members and naming their favourite working group
- many team members were very enthusiastic about the project and worked really hard on it
- the overall collaboration within and among the working groups
- the first transnational brainstorming session
- the wrap-up discussions at the end of the campaigning phase
- the offline events raised awareness on the campus and provided footage for the Facebook pages
- distributing stickers and flyers as well as collecting signatures for our petition during the taste test and in our seminars
- interactive elements like surveys, questions and polls
What could have been done better?
- some team members were not that motivated to support the project
- more likes could have been generated if each of us had liked all posts on our Facebook page
- more channels could have been used, yet some were found to be used by too few people to make much impact
- the dates of the offline events should have been published at longer notice, hearing about them two days before made it impossible to join for some team members
What have we learned from our campaign?
- Successful social media campaigning means a hell lot of work and dedication.
- Mobilisation is dependent on many factors.
- Many channels must be used or must reinforce each other to reach many people.
- Awareness for the tap water issue will remain.
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