Our Creatives are to solve the following problems:
What role do art and performances play in social movements?
They attract people and make them interested, therefore they play an essential role in social movements. It is important to keep a balance between exceptional and mainstream to attract as many people as possible. Mainstream-compatible tools are therefore favoured.
How do you propose to balance being exceptional with the need to appeal to the mainstream?
Use mainstream platforms, but use them in an exceptional way.
Create sample memes, slogans and ads for your campaigns.
Memes are regarded as a good means to gain attention. A catchy slogan is also considered essential. The German and the US group will need different memes, slogans and ads as the campaign goals differ.
This was the Creatives’ first idea of what they would be doing:
During the campaign, the Creatives’ main task was to create memes (Missoula students) and slogans to be used for the Facebook page and the offline action. For example, the Berlin students created the posters for the taste test.
These are some of the Creatives’ conclusions as to the campaign:
- The first brainstorming with both students’ groups was very beneficial to shape the direction of their work.
- Group work within the Berlin group went especially well, ideas were discussed together, executed individually and discussed once again to consider everyone’s ideas.
- More distinct expertise in Illustrator or Photoshop would have helped facilitate their work.
- The time frame was sometimes quite tight.
- The number of likes achieved was a welcome reward for all the time spent on the campaign.
Finally these are the Creatives’ recommendationsfor people who want to create their own social media campaign:
- Be committed!
- Plan enough time and work with facts!
- Find sponsors!
- Keep in mind that you need appropriate equipment for being creative!