The Networkers are to develop ideas how to make the campaign known and how to place it effectively within social media contexts. Their main questions are:
Which social media platforms are most useful to promote your campaign? Why?
Identify the respective strengths of Facebook, Twitter, WordPress, Instagram, Tumblr, YouTube, Pinterest and other social media platforms to inform and engage people.
The most promising platforms discussed were
Facebook –> large outreach, interaction,
Twitter –> noise,
Youtube –> post videos and links to Facebook and Twitter and
Instagram –> small photo competitions on Facebook.
This was the Networkers’ first idea of what they would be doing:
During the campaign, the main task of the Networkers was to set up and run the Facebook page and to collaborate with the Ghandis as to how the offline events can be transformed in online mobilisation and vice versa.
These are some of the Networkers’ conclusions as to the campaign.
- Team work went well within the group and with the Missoula students (inspiration, help, sharing of posts between the campaigns).
- They have worked closely with the Strategists, the Visualists and the Creatives, later on one member of each group also had access to the Facebook page administration to facilitate its updating.
- More channels could have been used to reach a larger audience. Some were, however, found to be used by too few people to make a real impact.
- If all of the 25 participants in our class had liked all the posts on our Facebook page, the campaign impact could have been higher.
Finally these are the Networkers’ recommendations for people who want to create their own social media campaign:
- Use Facebook for the “start up” of your campaign as it is an easy way to raise awareness for your cause!
- Expand to other channels as soon as you have a more precise idea of what you want it to be like!
- Use feedback questions and surveys to get your target group more involved in your cause!