The Working Groups

Our project work is distributed into several working groups who are to deal with different aspects:

The Strategists are to develop the overall strategy for the campaign. They are in particular to think about legal aspects and to deal with the following questions:

• Which social networking strategies are appropriate to reach specific target groups?
• How do you propose to educate participants on your issue and avoid trolling?
• What strategies are you planning to use to establish strong ties among participants of your campaign?
• Formulate a plausible promise that works for the groups you are trying to engage.

Contact persons: Viviane, Gilles

The Networkers are to develop ideas how to make the campaign known and how to place it effectively within social media contexts. Their main questions are:

• Which social media platforms are most useful to promote your campaign? Why?
• Identify the respective strengths of Facebook, Twitter, WordPress, Instagram, Tumblr, YouTube, Pinterest and other social media platforms to inform and engage people.

Contact person: Catherine

The Visualists are to find creative ways to illustrate the message of the campaign and the channels to post it. Their main issues are:

• Which visual storytelling formats are most effective in raising awareness and participation?
• What role should followers and audiences have in creating visuals for your campaign?
• Which channels do you propose to use to disseminate tthe visual elements of your campaign?

Contact person: Alaina

The Creatives are to translate our cause into social media creativity and to find the balance between being exceptional and mainstreamese. Their main issues are:

• What role do art and performances play in social movements?
• How do you propose to balance being exceptional with the need to appeal to the mainstream?
• Create sample memes, slogans and ads for your campaign.

Contact person: Clara

The 2.0 Ghandis are our link between online and offline activism. They are to think of offline activities to promote our campaign. Their main questions are:

• How do online and offline activism influence and inform each other?
• What forms of direct action, from acts of social disobedience to flash mobs, mobile donations and e-petitions, have been successful in the past?

Contact person: Laura

The Analysts are to find tools to measure and possibly re-adjust the campaign. They are dealing with the following issues:

• What analytical strategies are researchers using to assess social media effects?
• How is analysis of social networking effects different from classical media effect research?
• Which diagnostic tools do you propose to assess the mobilization effects of your campaign?

Contact person: Amber

The Backuppers are to document the campaign and that is why this blog exists. This is our means of documentation, recording and archiving the process, the outcomes, the good and bad moments. Our main issues are:

• What media tools have activist groups used to document their campaigns?
• Which social media platforms do you plan to use to create an archive of your campaign?
• How do you plan to make a record of your campaign accessible to other activists?

Contact persons: Li, Julia