Flipbook: Japanese candy and the potential influence of Cool Japan on distribution and marketing in Berlin

In a project on „Cool Japan“, two of our students created a flipbook comic, that explores how Japanese candy is connected to Japanese pop culture. Their goal was to trace the extent to which the efforts to promote the concept of „Cool Japan“ may or may not have impacted the sweetscapes in Berlin. To do this, they have selected stores to interview owners and managers about how they choose and market the products they sell. Furthermore, they talked with customers of these stores about why they buy these candies.

Flipbook Link: https://heyzine.com/flip-book/c398d9c9b3.html