by Hanna Hetterling
Step into any trendy café in Berlin, and the menu is bound to have a splash of green. It’s not just avocado anymore—it’s matcha! This powdered green tea isn’t just a drink; it’s an icon of wellness, tradition, and modern innovation. Matcha has made its way from the tea rooms of Japan to your Instagram feed and all over the world. Whether it’s served as a latte, baked into cakes, or even shaken into cocktails, matcha is the darling of every trendy café’s menu. But what makes this vibrant powder so irresistible? Matcha, a finely ground powder derived from the leaves of the Camellia sinensis plant, traces its roots back to the Tang Dynasty in China (618-907 CE) (Tea & Coffee Trade Journal 2024). Thanks to Zen Buddhist monks, powdered tea found its way to Japan around the 12th century. One monk in particular, Eisai, brought tea seeds and the knowledge of making powdered tea from China to Japan. The Japanese prized matcha for its calming effects and ability to aid meditation and it became a popular staple (Mamiya 2024; MoyaMatcha.com 2021).

Copyright © Andrea Lacasse 2024 https://unsplash.com/de/fotos/eine-schussel-mit-gruner-flussigkeit-neben-einem-schneebesen-Jge6KRP6t94?utm_content=creditShareLink&utm_medium=referral&utm_source=unsplash
The Japanese tea ceremony sado, developed during the 15th and 16th centuries, transformed the preparation and consumption of matcha into an art form focused on mindfulness, simplicity, and the appreciation of beauty in everyday moments. Participants would whisk the fine green powder with hot water using a bamboo whisk, creating a frothy, vibrant green tea that embodies the essence of serenity and focus (MoyaMatcha.com, 2021). Matcha began its international ascent in the early 2000s, thanks to the rising interest in wellness and Japanese cuisine. Foodies and health enthusiasts were drawn to matcha’s rich umami flavor and its purported health benefits, such as high antioxidant content and natural energy boosts (Tea & Coffee Trade Journal 2024). The green tea is known for its earthy, pungent taste – opposers of the matcha movement often describing it as grassy – which comes from its high chlorophyll levels. The rise of social media further propelled matcha into the global spotlight. Its vibrant green color made it a photogenic eyecatcher on Instagram and TikTok, appearing in everything from pancakes to ice cream. Celebrities and influencers started endorsing matcha for its „clean“ energy and wellness properties, solidifying its status as a lifestyle symbol. Matcha’s merit also lies in its versatility; while traditional preparation involves whisking matcha with hot water, modern recipes have reinvented it for Western palates. Matcha can be served hot or cold, and the possibilities are endless: from its traditional form to bubble teas, cocktails or iced lattes, there are no limits of creation. And this doesn’t only apply for beverages; matcha has transformed into a popular ingredient for fusion desserts like tiramisu, pancakes, mousse, cakes, ice cream, confectionary, and matcha flavored candy. Its Fans are becoming even more adventurous by pushing boundaries, and using matcha in recipes like pasta and salad dressings.

Copyright © Edwin Petrus 2024 https://unsplash.com/de/fotos/ein-stuck-kuchen-auf-einem-weissen-teller-OMvt-xqkMbA?utm_content=creditShareLink&utm_medium=referral&utm_source=unsplash
The world is seeing green, and Berlin is no exception. Known for its culturally diverse and dynamic food scene, Berlin has fully embraced the matcha millennium: Whether you’re in a minimalist coffee shop in Charlottenburg or a hipster brunch spot in Prenzlauer Berg, matcha has won over the hearts and taste buds all over the city. Numerous cafés and eateries have introduced a range of matcha-infused products to cater to the health-conscious and aesthetically inclined. After reports from the Guardian, the obsession over the green powder further fueled by TikTok even sparked concerns about a possible global shortage of matcha (Thou 2024). Matcha’s global success isn’t just about taste—it’s about what it represents. In an era where wellness and sustainability are paramount, matcha checks all the boxes. Matcha is celebrated as a superfood for good reason. Unlike regular green tea, where leaves are steeped and discarded, matcha involves consuming the entire leaf. This process delivers higher concentrations of nutrients: Matcha is packed with antioxidants, particularly EGCG, which combat free radicals and promote cellular health (Tea & Coffee Trade Journal 2024). Green is quite literally the new black! Many coffee lovers have switched from their usual cup of Joe to the humble green tea powder. Matcha lattes in particular are one of the go-to alternatives for coffee addicts, offering a gentler caffeine kick without the jitters.
Matcha’s rise from its origins to a global phenomenon shows the extraordinary globalization of East Asian cuisine and reflects its unique ability to adapt while staying true to its roots. In Berlin, it’s not just a drink; it’s a cultural experience that bridges health, sustainability, and creativity. As the world continues to embrace matcha, its story serves as a reminder of how something so ancient can feel modern. If you are curious or need a new café recommendation in Berlin, places like Paper&Tea, Matchashop, Matchasome, and Tenzan Lab have a variety on matcha delights (Tip Berlin, 2021). Go try it out yourself! Matcha is the new MVP of beverages and, judging its prevalence compared to other trends (sorry, tumeric lattes!), it is here to stay. So, the next time you sip on a matcha latte in your favorite café, remember: you’re not just indulging in a trend. You’re partaking in a centuries-old tradition that’s found its way into the heart of contemporary culture.
References:
Tea & Coffee Trade Journal (2024), Ceremonial to TikTok Trending: The Evolution of Matcha. https://www.teaandcoffee.net/feature/35258/ceremonial-to-tiktok-trending-the-evolution-of-matcha/
Guardian News and Media (2024, July 31). The New Green Giant: How Matcha took over the world. The Guardian. https://www.theguardian.com/food/article/2024/jul/31/the-new-green-giant-how-matcha-took-over-the-world
Mamiya, K. (2024). The Rise of Matcha: The History of Japan’s Most Famous Powder. YEDOENSIS. https://yedoensis.com/blogs/news/the-historical-journey-of-matcha
MoyaMatcha.com (2021, January 22). The history of Matcha – Moya Matcha. Moya Matcha. https://moyamatcha.com/en/moya-matcha/history-of-matcha/
Thou, S. (2024, November 27). Mo matcha mo problem? How to get your green tea fix in a global matcha shortage. The Guardian. https://www.theguardian.com/food/2024/nov/26/mo-matcha-mo-problem-how-to-get-your-green-tea-fix-in-a-global-matcha-shortage
Hanna Hetterling is a student in the Master program Global East Asia at Freie Universität Berlin.