Guest Contribution: Roadside stations and road-tripping across Northern Japan

by Lynn Ng

There are over 1,000 michi no eki in Japan. These are Japan’s adorable roadside stations scattered across the nation’s rural regions. Michi no eki were first established in the 1990s as part of the government’s strategy to revitalize the countryside through increasing tourism. The government’s concepts for these roadside stations are three-fold: To provide comfortable resting areas for road travelers; to disseminate important information on road conditions and services, as well as local tourism; and to facilitate interactions between travelers and the local communities [1].

Japan’s roadside stations are thus unique places for travelers to learn about a region and its community and hopefully buy something there to support local producers. Many municipalities, therefore, take their michi no eki very seriously and often decorate the space with their local mascot, serve unique variations of food or desserts with the region’s produce, and host festivals and events there. In my time in rural Hokkaido, I attended several events, including flea markets, Halloween, and tours at the local michi no eki. I am thus unequivocally a huge fan of Japan’s many roadside stations.

From left to right: Guarana-, Scallop-, and “sea-” (umi) flavored soft serves found in michi no eki
Copyright © Lynn Ng 2021

In the spring of 2021, after completing my MA amidst the pandemic and tremendously drained from life in Tokyo, I canceled my apartment lease and began living in a car. My plan was simple: I wanted to slowly drive towards Hokkaido while visiting as many michi no eki as possible along the way. For a month, I drove through northern Japan – Tochigi, Fukushima, Yamagata, Iwate, Aomori, Akita – and across the strait to Hokkaido. With a car, I had the freedom to traverse some of the more neglected places – the inconspicuous shrines, the small onsen, and the bakeries awkwardly located between paddy fields.

Five years of my life neatly crammed into a leased Demio.
Copyright © Lynn Ng 2021

But more importantly, I could visit my favorite place in Japan – the michi no eki. These roadside stations, small or big, were crucial for my journey – 24-hour washrooms, emergency phones, maps, vending machines, free Wi-Fi, and anything else you might need at 2:00 am in the middle of nowhere. On top of road services and local foods, michi no eki were also a social space for me to converse with the people of the regions. My Tokyo car plate drew increasing attention the further north I went. While I was nervous that its origins would be unwelcome in this pandemic, people approached me with curiosity instead.

Stopping at a random stretch of empty road in Fukushima to inhale nature.
Copyright © Lynn Ng 2021

At a roadside station in Hokkaido, a kind older man I encountered became very concerned with my car arrangement and worried that I would not have enough food. He asked me to wait, ran off, and returned a while later with a bag of snacks and energy drinks to help me get to my destination. Elsewhere in mountainous Yamagata, I ran into a michi no eki on a sleeting spring day for shelter and rest, and a group of old ladies immediately ushered me into their circle – where the gas heater was located – to warm up and talk. Often times, some would recommend their favorite hidden onsen and local spots.

A small onsen town in Fukushima prefecture.
Copyright © Lynn Ng 2021

Michi no eki are indeed wonderful social spaces dispersed across Japan. I do not know much about the income and job opportunities roadside stations have generated for the rural communities, but these facilities are undoubtedly spaces of great social value.  These small government-funded projects for rural revitalization have contributed much to constructing a social space for locals to gather and for travelers to understand the place they are visiting. After a month of car-life that promised back pains in ten years, I departed Japan. The friendly encounters, unique foods, and intimately silent starry nights at michi no eki become small yellow stars on my Google map. Like many here in Berlin, I also await the opportunity to return to Japan and often wonder how many of the stars are places where I may again set foot someday.

My last sunrise in Japan from the car in coastal Iwaki before heading back to Tokyo.
Copyright © Lynn Ng 2021

[1]
MLIT (Ministry of Land, Infrastructure, Transport and Tourism) (2008). Michi no eki to ha? [What are michi no eki?]. Accessed 11 December 2021 at https://www.mlit.go.jp/road/Michi-no-Eki/outline.html.


Lynn Ng is a first-year Ph.D. candidate at the Graduate School of East Asian Studies at Freie Universität Berlin. She completed her MA at Waseda University, studying people’s movements into disaster-hit Fukushima. Before her MA studies, Lynn lived in rural Hokkaido for three years as an Assistant Language Teacher.

Fieldwork in digital Japan?

by Cecilia Luzi

When I started my PhD, the original plan was to leave for fieldwork in Japan around June 2021. Since entering Japan was still not possible at the time due to the Covid-19 pandemic, the whole group decided to postpone fieldwork. We were excited about the announcement of the reopening of Japan’s borders in the beginning of November 2021, just like many other researchers who study Japan. We prepared all the paperwork, but due to the emergence of the new Omicron variant, the government decided to extend the entry ban. This decision left us disappointed and discouraged, as we will need to drastically change our research plan.

Working digitally is more about a messy desktop
Copyright © Cecilia Luzi 2021

In this context, I started a “digital ethnography” of social media profiles and websites of people living in northern Kyūshū in order to move on with my research. It took me some time before adapting my gaze to this new territory, and still today, when I scroll down in-migrants’ Instagram profiles and YouTube pages, I sometimes hear a voice on the back of my head telling me that I should get back to work. As Góralska (2020, 46) put it: “It is my fieldwork, but an unaware observer would probably assume that I am just wasting my time before bed”. Maybe this is the reason why it is so hard to fully commit to this kind of ethnography. Working in the digital world and using it as a field of research requires a set of tools and principles that are codified, selected and debated, as well as a training for the ethnographic eye, which needs to learn anew how to single out important information from the abundance on the internet.

However, after the initial irritation of not being in the physical field discovering bizarre shops, ordering delicious meals at restaurants or sipping a fresh roasted black coffee in a café, I learned how to domesticate the digital space and gather useful data from it. For instance, I discovered a strong network of temporary markets and fairs attended by in-migrants both as vendors and as costumers. They are held all year long and are distributed within the four prefectures of northern Kyushu, which makes them a fascinating field to explore the social structure of in-migrants’ communities. I also learned that the rhetoric of renovation and re-use of abandoned spaces such as empty houses, studios, warehouses, schools and post offices, is pervasive in the experience of in-migration. Thanks to Instagram, I now have some contacts that can potentially become gatekeepers once I will arrive in Japan.

While being on the field means also learning to make soba …
Copyright © Cecilia Luzi 2019

I enjoyed reading blog interviews, looking at pictures and watching interesting videos, but in the end, I cannot help feeling a bit nostalgic and frustrated. I wonder if what we call now “digital fieldwork” (Góralska 2020), “virtual fieldwork” (Robinson and Schulz 2009) or “online fieldwork” (Howlett 2021) can really be considered fieldwork in the original anthropological sense of the term. Fieldwork is the “intimate participation in a community and observation of modes of behavior and the organization of social life” (Keesing and Strathern 1998, 7), and has been characterized by the extended presence of anthropologists within the community they study, whether next-door (e.g. Fassin 2011) or in another continent (e.g. Tsing 2004). The aim of fieldwork is at the same time “to understand the inside view of the native peoples and to achieve the holistic view of a social scien­tist” (Powdermaker 1969, 418). Yet, how can we have powerful insights about the people we study if we cannot immerse in a community and try “learning as far as possible to speak, think, see, feel and act as member of its culture and, at the same time, as a trained anthropologist from a different culture” (Powdermaker 1966, 9)?

…traveling around, being hosted by people and sleeping in the most interesting rooms!
Copyright © Cecilia Luzi 2019

Analyzing travel and food blogs, studying social media profile and examining prefectural and municipal websites has been a crucial work for my thesis development in the last months, and prepared me for my future fieldwork. I was able to discover places and come up with new questions that I probably would have missed if the pandemic did not force me to work with my computer for a much longer period than planned. However, I have the feeling, now more than before, that this is just preparing me for the actual fieldwork, as Anthropology requires the prolonged sharing of space and time with the people met in the field. For my project, this means that I will have to organize a different ethnography than the one I had in mind. Originally, I wanted to conduct interviews at a later stage, but I will now try to schedule online interviews from Berlin during the upcoming weeks. At the same time, I am still working as if I was preparing for my fieldwork, because I am not giving up on the idea of being in Japan soon to do my ethnography as fieldwork is the “central activity of anthropology” (Howell 1990, 4) and the “source of anthropology’s strength” (Keesing and Strathern 1998, 7). “Digital ethnography” lacks this as “there is more to fieldwork than just the fact that it is a sci­entific method of gathering data” (Sluka and Robben2007, 14). In my opinion, online fieldwork is lacking the intimate full-immersion that characterizes the ethnographic craft.  So, I keep my finger crossed that those digital profiles will become actual persons I can spend time with.


References

Fassin, Didier. 2011. La force de l’ordre: Une anthropologie de la police des quartiers. Paris: Seuil. (Translated by Rachel Gomme as En-forcing Order: An Ethnography of Urban Policing. Cambridge:Polity Press, 2013.)

Góralska, Magdalena. “Anthropology from home: Advice on digital ethnography for the pandemic times.” Anthropology in Action 27.1 (2020): 46-52.

Howell, Nancy. 1990. Surviving fieldwork: A report of the advisory panel on health and safety in fieldwork, American Anthropological Association. No. 26. Amer Anthropological Assn.

Howlett, Marnie. “Looking at the ‘field’ through a Zoom lens: Methodological reflections on conducting online research during a global pandemic.” Qualitative Research (2021): 1468794120985691.

Keesing, Roger M., and Andrew J. Strathern. “Fieldwork.” Cultural Anthropology: A Contemporary Perspective (1998): 7-10.

Powdermaker, Hortense. 1966. Stranger and Friend: The Way of an Anthropologist. New York: Norton.

————1969 “Field Work”, In: The International Encyclopedia of the Social Sciences. D. Sills, ed., pp. 418-24.

Robinson, Laura, and Jeremy Schulz. 2009. “New avenues for sociological inquiry: Evolving forms of ethnographic practice.” Sociology 43.4, 685-698.

Sluka, Jeffrey A., and A. C. G. M. Robben. 2007. “Fieldwork in cultural anthropology: An introduction.” Ethnographic fieldwork: An anthropological reader 2, 1-48.

Tsing, Anna. 2004. Friction: An Ethnography of Global Connection. Princeton, NJ: Princeton University Press.

Guest Contribution: The sensory side of happiness

by Antonia Miserka

As part of my research regarding well-being and social relationships in rural Japan, I am conducting interviews with migrants in the Aso region in Kumamoto, Japan.

On a hot summer day at the end of July 2020 I met with Sachiko, a self-proclaimed city-girl in her late twenties, who moved to Aso for her work. She grew up in the countryside, but never felt at ease there. She dislikes insects and anything that crawls or stings for that matter, so she was excited to move to a major city after high school to gain further education and obtain a job. However, the countryside never completely relinquished its claim on her, and so – a few years after fleeing her home amidst woods and fields – she finds herself back among nature.

Anticipating hearing about the discomforts of living in the countryside, I ask her the same question I pose to all my interlocutors: “How do you think your happiness is influenced – positively or negatively – by this region?”

“This region? Well, I think it does not only influence my happiness, it is my happiness. It’s strange I would say that, but it’s true. Not everything’s great, of course, but the good and the bad altogether, it gets you closer – like in a relationship. *laughs* When I first came here, I thought the people living here had a strange relationship with their surroundings – kind of reverential but also affectionate. Like nature is everything, you know. Now I’ve been here for a while, I think I understand why. Through the best and worst of times you are forged together.
Like last week, when the rain fell so heavily, we received a ‘prepare for evacuation’ notice. I hate those, they always make me nervous. Then I sit there, wrapped in blankets, looking out of my bedroom window, up the slope of the mountain, and I feel afraid. But then, you know, a few days later I drive through the woods with my windows open and I smell the moss and leaves, and hear the water run down a stream and I feel joy. It never gets boring.”

“You said you like driving through the woods, do you spend a lot of time outside?”

“No, not really. I’m an indoor type after all. I enjoy reading and watching TV and stuff. But then, every few days or so, I get kind of restless at home, so I pack my things and go out.”

“Where do you go then?”

“Oh, all sorts of places. But I enjoy riding my bike on the paths between the rice paddies the most. I love the smell of the fields, of the dirt and the plants and the wind. I love the sound the wind makes when it rushes through the fields, making the rice plants rustle… I once sat beside a rice paddy for over an hour watching the dragonflies fly from flower to flower besides the waterway, observing the water fleas hop around on the water surface surrounding the rice plants. Do you know the sound of water splashing down a boulder? The sound of semi (cicadas) chirring nearby? The smell of mud and blooming grass? The feeling of the sun on your skin? That’s peace for me.”

Sun reflecting on a rice paddy
Copyright © Antonia Miserka 2020

“That sounds really relaxing.”

“Right? It’s so relaxing it gets mesmerizing. Have you been to the sōgen (grassland) yet? Like when the deep-green grass stands waist-high and the sun tickles your nose and then the wind gushes through the grass like waves, like an ocean of green… When I’m out there, I could just stand there for ages, watching it move, wave around.”

The waving grass of the sōgen
Copyright © Antonia Miserka 2020

“For someone who says she’s an indoor type you sure seem to enjoy being surrounded by nature a lot, eh?” *laughs*

“I do, don’t I?” *laughs* “I don’t know why, but since I came here, I started to appreciate nature more. When I was younger, I thought nature was boring – boring, dirty and inconvenient. But now I realize it can also be relaxing and even fun. Since I moved here, I noticed my own senses starting to expand. Like being able to sense the wind. Well, I guess I sensed it before as well, but I never really noticed it, like its sound or its smell or how it feels swiping over my skin. Coming here showed me a whole new range of feelings and impressions, you know?”

Listening to Sachiko’s experiences I reflect upon the meaning of happiness, about what kinds of happiness exist and how they may be experienced. Sachiko did not talk about the importance of friends and family like most of my interlocutors, even though I have no doubt she derives happiness from those, too. Instead, she kept describing her sensory impressions, the things she heard, smelled and felt while being among nature – the sensory side of happiness. Which gets me thinking, maybe we all might benefit from concentrating more often on our senses and the experiences they may offer?

Ladybug near a rice paddy
Copyright © Antonia Miserka 2020
View from rapyuta no michi
Copyright © Antonia Miserka 2017

Antonia Miserka is a PhD student at the Japanese Studies Department at the University of Vienna. She is part of an interdisciplinary research project dealing with social relationships and subjective well-being in rural areas, sponsored by the Austrian Academy of Sciences. As part of this research team, she focusses on the role of locality – both local places as well as local communities – for the subjective well-being of residents in different hamlets within the Aso region.

Guest Contribution: Post-disaster tourism and the recovery of the Tohoku region

by Julia Gerster

As every morning, a large bus travels the almost empty streets of Minamisanriku. Every now and then it stops in front of a damaged, empty building. Sometimes the building is still intact but abandoned. Sometimes only the skeleton of a building is left. The passengers listen in silence to their guide, while they take pictures of the scenery in this town where more than 3000 houses were destroyed and over 800 people lost their lives.

This bus and many more are part of a post-disaster tourism program in Minamisanriku, one of the coastal municipalities that was heavily hit by the 2011 Great East Japan Earthquake and tsunami. Every morning they take their passengers on a tour through the city to keep alive the memory of a community in danger of being forgotten. While population decline was already a problem before 2011, the disaster only accelerated the dwindling of the region’s citizens. Besides its educational purpose, post-disaster tourism in Minamisanriku was therefore introduced to raise the so-called “related population” (kōryu jinkō), a term that describes people who have connections to the region without living there. Building on previous revitalization programs (Ivy, 1995; Robertson, 1988), some of which are described in this blog, tourists are not only expected to generate income in the disaster-affected areas and turn Tohoku into a hub for disaster education, but also to economically support the recovering regions. By 2016, several campaigns supported by the national Reconstruction Agency in fact raised visitor numbers, even surpassing those of pre-2011, to areas of the Tohoku region that previously only received about 1 percent of the international tourists to Japan (Reconstruction Agency, 2021).

A kataribe (storyteller) tour bus operated by Minamisanriku’s Hotel Kanyo parks in front of a former wedding hall where 327 people survived the tsunami.
Copyright © Julia Gerster 2021

However, several challenges remain regarding disaster tourism. During my ongoing field research about cultural and collective memory of the 3.11 disasters, many local residents shared their concerns about tourism initiatives. Those concerns refer to visitors joining tours through devastated communities and taking pictures of places where friends and family lost their lives. They point to an ongoing debate about visits to places connected to death and disaster, also known as “dark tourism” (Foley and Lennon, 1996; Ide, 2018; Martini and Buda, 2018). Many tourism scholars have stressed ethical concerns regarding dark tourism, including early visits to disaster-stricken places. Consequences could be tourists hampering rescue or recovery efforts, voyeurism and inappropriate behavior of non-locals, such as littering or entering dangerous places or private property (Bornemann, 2018; Rolfes, 2010), as the controversial “Fukushima” episode of the Netflix series “Dark Tourist” showed (Ryall, 2018). One of the most debated aspects of dark tourism is the negative image of tour organizers and participants at places that experienced tragedies. “Some people blamed me for marketizing the disaster,” told Shun Ito, who survived the 2011 tsunami and today guides guests of the local Hotel Kanyo on bus tours through the still recovering Minamisanriku. “Can you imagine how hard it is to be told something like this by friends? But I still believe that we must keep talking about this disaster as to not repeat such tragedies again.”

Shun Ito explains to tour participants how the 2011 tsunami destroyed an elementary school in Minamisanriku.
Copyright © Julia Gerster 2021

Yet, the constant risk of natural hazards that Japan faces underlines the educational merits of post-disaster tourism. At the end of his tour, Ito would always explain to visitors: “I want you to remember the distance between the shore and the evacuation centers, and the markers that show the run-up heights of the tsunami. It is because you came here and experienced how long it would take to evacuate to the rooftop or to the mountains that you understand the difficulties of making fast decisions during an emergency situation. It is easy to read about a tsunami of 17 meters height, but you hopefully won’t forget the feeling standing next to a building showing the damage of the tsunami. I want you to remember these impressions so that they will be useful for being better prepared when another disaster occurs.”

Noriko Abe, the owner of Minamisanriku’s Hotel Kanyo further stresses the economic meaning of the hotel industry for the region. “If we stay in business, there will be jobs for butchers, farmers, tea merchants… The fewer people continue to live here, the more important it is to have visitors who support the residents.”

The ruins of the former disaster management headquarters became one of the most famous disaster remains that remind people of the 2011 tsunami.
Copyright © Julia Gerster 2021

However, the COVID-19 pandemic proved once more the problems connected to what Littlejohn (2020) calls a museumification of Tohoku and a tourism centered reconstruction. Due to the threat of future tsunamis, residential reconstruction is not allowed in the former town center of Minamisanriku. Instead, the San San Shotengai, a shopping area featuring local products and delicacies, was constructed. It stands on top of several meters of artificially raised land right next to the ruins of the disaster management headquarters (bōsai taisaku chōsha) where 43 people died in the tsunami. Disconnected from the residential neighborhood and isolated because of requests to avoid travelling during the COVID-19 pandemic, this shopping area remained mostly empty from 2020 to 2021. The hopes of Noriko Abe and her staff now rely on plans of the government to restart the so called “Go To travel” campaign that yet again tries to use tourism as a recovery method – this time recovery from financial damage caused by the pandemic. Meanwhile the challenges of negotiating post-disaster tourism, concerns of residents, revitalization and disaster education are likely to continue.


References

Bornmann, N. (2018). The ethics of teaching at sites of violence and trauma. Student Encounters with the Holocaust. Palgrave Pivot. New York.

Foley, M. & Lennon, J.J (1996). Editorial: Heart of darkness. International Journal of Heritage Studies, 2(4), pp. 195-197.

Ide, A. (2018). Dark Tourism. Travel related to sad memories. Tokyo, Gentosha. (In Japanese).

Ivy, M. (1995). Discourses of the Vanishing: Modernity, Phantasm, Japan, Chicago: University of Chicago Press.

Littlejohn, A. (2020). Museums of themselves: disaster, heritage, and disaster heritage in Tohoku, Japan Forum, https://doi.org/10.1080/09555803.2020.1758751

Martini, A. and Buda, D. (2018): Dark tourism and affect: framing places of death and disaster. Current Issues in Tourism, 1-14.

Reconstruction Agency (2021). The Process and Prospects for Reconstruction. https://www.reconstruction.go.jp/english/topics/Progress_to_date/index.html

Robertson, J. (1988) Furusato Japan: The Culture and Politics and Nostalgia. International Journal of Politics, Culture, and Society International Journal of Politics, Culture, and Society, 1 (4), pp. 494-518.

Rolfes, M (2010). Poverty tourism: Theoretical reflections and empirical findings on an extraordinary form of tourism. GeoJournal, 75(5), pp. 421-442.

Ryall, J. (2018), Fukushima episode of Netflix’s Dark Tourist sparks offence in Japan South China Morning Post:https://sg.news.yahoo.com/fukushima-episode-netflix-dark-tourist-092531516.html 5.September.2018


Julia Gerster received her PhD in Japanese studies from the Graduate School of East Asian Studies, FU Berlin. She currently works as assistant professor at the International Research Institute of Disaster Science at Tohoku University. Her research interests include the collective and cultural memory of disasters, the role of local culture in disaster recovery, and post-disaster social relations. 

Renovating old houses: Between Japan and France

by Maritchu Durand

In recent years, the akiya phenomenon in Japan [1] has received a lot of attention and the renovation of vacant houses has increasingly been associated with rural revitalization in Japan. When researching akiya for my master’s thesis, I found many examples of abandoned houses recently renovated by newcomers on social media. Although all of these houses are unique in their final conceptualization, a significant number share similar designs, colors and materials. In many cases, discrete pastel colors were used for the walls made of natural plaster. Pictures show old refurbished furniture or new sleek and minimalist tables, chairs or countertops of light wood. A clear and high ceiling is another shared feature of many houses and laying the framework bare, highlighting the raw wood structure seems to be another common strategy.

When scrolling through all these pictures, I felt strongly reminded of my grandparents’ house in the southern French countryside and especially of their most recent renovation. When they first moved to the old family house in 1978, the house had stood empty for several decades, and after rewiring the entire house with modern electricity, they installed heating and renovated the rooftop to insure its longevity. But it was not until recently that they decided to renovate the kitchen, which is the heart and soul of the house. It showed many signs of use. The plaster was falling off the walls and the furniture could hardly keep up with a house full of guests during the holidays.

My grandparents’ kitchen before renovations: an old and crooked floor and a plaster that is peeling off
Copyright Maritchu Durand 2013

With the help of friends and family, they stripped down the entire kitchen, laid bare the old stone wall, retiled and plastered the sink with pastel colored natural materials. They decided to keep the ceiling as is with the wooden structure visible. Finally, they returned the fireplace to its original look, and refurnished the kitchen with new cupboards and counters made of wood from an old tree they had cut and dried years ago.

When I asked my grandmother about their choices, I realized that their decisions were mostly made for aesthetic, but also for pragmatic reasons. Since they laid the stonewall bare they decided to keep the same color panels on the opposite wall to give the kitchen a soft, natural atmosphere. The  kitchen’s centerpiece, a century old wooden table, inspired the material for the new furniture. The choice for the ceiling, however, although it also gives the kitchen a raw and natural look, was more pragmatic: they mainly wanted to gain a few inches from the already low ceiling in order to get more natural light in the room.

after renovations: a new fireplace, flattened floor, straightened table and new furniture.
Copyright Maritchu Durand 2019

I was surprised that my grandparents’ aesthetic choices during their renovation in many ways resembled those of young urban-rural migrants renovating akiya in Japan. These similarities in aesthetics can be summarized as raw, natural and simple. Although I cannot make any conclusions regarding the reasons that motivated young Japanese to choose these aesthetics, yet, I think it is fascinating to see these similarities in taste across borders and generations. It raises questions about how these ideal images of rural housing emerge, how they spread globally and why they are appealing to such diverse people in different parts of the world.

The personal connection I immediately had with the images of renovated houses, reminded me of what I have learned in the social science method courses in my Japanese studies MA program [2]. I realized that researchers always bring their own experiences to their research projects. It is therefore important to be conscience of this positionality and to reflect on how it will influence one’s research. It might open up new perspectives or introduce researchers to new aspects of their research topic. For me at least, I realized that decisions about how an akiya might be renovated do not only include aesthetic choices, strongly connected to the “natural” or “organic”, but might also be very pragmatic and practical.

[1]
for more articles on akiya, see the article by Jyoti Vasnani or a previous article by Maritchu Durand.

[2]
Please check out the blog “Forschungswerkstatt” led every year by the course on methodology at the Free University of Berlin.

The charm of rural Japan: Amenities and development (part 2)

by Ngo Tu Thanh (Frank Tu)

As mentioned in one of my previous posts , tourism is one of the rural revitalization strategies mentioned in the flagship Comprehensive Strategy for Communities, People and Work. However, the ambiguous language used in policy documents still left me wonder what the role of tourism actually is. Curious to find out, I tried to reach out to experts in the field. Fortunately, in mid-October, I had the opportunity to conduct an online interview with another Chiikiryoku Sōzō Advisor for the Ministry of Internal Affairs and Communications. The advisor has more than four decades of experience in rural revitalization. Better yet, her expertise lies in the fields of music, arts, culture, and tourism. Here, I present key takeaways from the interview.

Why is tourism a great strategy?The advisor argues that rural areas are extremely closed communities that heavily rely on personal connections. Moreover, she said, those in powerful positions are mostly conservative “grandpas of the Showa generation” and powerful members of the Chambers of Commerce. Thus, it could be a challenge to develop rural economies from the inside given such strong resistance. Tourism is a great way to revitalize rural areas because its main targets are not local residents, but those coming from the outside. Tourism brings financial resources to rural areas without disturbing the status quo too much. Moreover, tourism also creates jobs, mostly for small and medium-sized businesses.

Summer holiday with Hirose Scholarship Foundation in Aomori
Tourism attracts large groups of people to rural areas
Copyright © Ngo Tu Thanh 2016

The promotion of tourism can also contribute to amenity-based development in Japan. According to the advisor, this strategy refers to the use and promotion of cultures and amenities for regional development. Personally, she has participated in many of such tourism promotion projects. For instance, she has organized jazz festivals to attract visitors to rural areas; organized water-theater shows on night-view lakes or promoted IR resorts (integrated resorts that have casinos, theaters, nightlife activities etc.).

Moreover, she also believes that tourism styles have been changing in recent years. For instance, instead of going to Kyoto or visiting Mount Fuji, many wealthy Chinese tourists, for example, are now choosing to take their families to rural Japan for lungs-cleansing tours (haisen tsuā), mikan-picking tours or forest therapy tours. To offer this kind of tourism is a potential strategy to attract visitors, both domestic and inbound, to rural areas.

What should be done to further promote rural tourism? First, the advisor mentioned that disseminating information is crucial for rural revitalization. For instance, to promote rural tourism, it is important to create high-impact visuals that appeal to people around the world. Next, acknowledging issues such as the inconvenient public transportation system in rural areas, she believes that the adoption of Uber into rural areas could also be another potential strategy to promote rural tourism and development. However, she is wary that Japan’s Taxi Associations are still very powerful in Japan and will lobby against it.

Creating high-impact visuals is an important strategy
Copyright © Ngo Tu Thanh 2016

Personally, this was a very enlightening interview for me. Aside from the insights about tourism, I was able to hear a lot of new perspectives on gender issues, for example. For instance, the advisor said that Japan is currently dominated by old men at both local and central levels, who might have been hindering Japan’s rural revitalization efforts by clinging onto power for too long. Although these old guards might have played a crucial role in rebuilding Japan after the war, they are now falling behind when it comes to tech-savviness and creativity, compared to younger generations. Hence, a good way forward is for a generational change to take place.

Online Event: VSJF Urban-regional study group on November 20, 2021

Organizer: Cornelia Reiher (FU Berlin)

Time: November 20, 11:00 – 13:30 (German Time)

Link to the event: http://vsjf.net/die-vsjf/fachgruppen/fachgruppentagung-2021/

Webex-Link:  
Meeting-Link: https://fu-berlin.webex.com/fu-berlin/j.php?MTID=m7e03c93e5d853fc8b6bc3ea0fe3495d9
Meeting-No: 2730 816 5330  
Passwort: 4zUzJbbJB64 

Program:
11:00: Miyako-jima Eco Island: between growth, branding, and conservation (Sarah Bijlsma, GEAS, FU Berlin) 

11:40: Finding home and building futures in the countryside: Urban-rural migration experiences in Wakayama prefecture (Cecilia Luzi, GEAS, FU Berlin) 

12:30: The periphery and the center: Support schemes for urban-rural migration and their local appropriation (Ngo Tu Thanh [Frank Tu], FU Berlin)

13:10: Final discussion

Guest contribution: Railway tourism in Kyūshū

by Galina Khoikhina

Today, railway tourism is highly popular in Japan. Tourist trains сan be created on the basis of trains that are no longer in use, or they can be specially designed for a specific project. One of these trains is the luxury cruise train “Seven Stars in Kyushu”. It was launched by JR Kyūshū on 15 October 2013. In a few days, the train crosses Kyūshū’s prefectures. During this journey, passengers can visit local sights, try local cuisine and participate in workshops. In 2014, “Seven Stars in Kyushu” was chosen as an example of a revitalization project in the MLIT White Paper [1]. The designer of “Seven Stars” Mitooka Eiji collaborated with Japanese artists from Kyūshū. For example, artists from Ōkawa, Fukuoka Prefecture, decorated the interior of the train with the Japanese art of woodworking (kumiko). Another example of cooperation is the porcelain used on board of the train. It is made by potters from Arita, Saga Prefecture [2].

This is a promotion video for the Seven Stars in Kyushu on the occasion of it’s 7th birthday

In my bachelor thesis, I studied the impact of „Seven Stars” on the revitalization of Kyūshū’s rural areas. To answer this question, I conducted a qualitative content analysis of articles that appeared about “Seven Stars” in the Yomiuri Shinbun newspaper. I analyzed articles that came out in the time interval from the launch of the train to the beginning of the pandemic. The research has shown a generally positive effect from an economic point of view. The demand for the train is many times greater than the number of available seats. The train is highly popular and attracts wealthy tourists to the region. Since the train passengers mostly live outside Kyūshū, it can be stated that they bring financial resources to the region. In addition, the articles highlighted the growing interest in Kyūshū as a destination. “Seven Stars” attracts people interested in rail transport. The articles mention the growing popularity of the tourist trains that already existed in Kyūshū, especially those whose route intersects with the luxury train. In addition, the popularity of “Seven Stars” has led to the introduction of new touristic trains, which have a similar effect. The analysis of the articles also revealed an increase in sales of local products associated with “Seven Stars“. People want to buy items like those used on the train and try the same meal as the passengers. The increase in sales of local goods also has a positive impact on the economy.

Trains hold a special place in Japan and come in many variations

This Resort Shirakami train on the north-western coast of Honshu features live Koto-players
Copyright © Maritchu Durand 2018
The Furano Biei Norokko train in Hokkaido runs through the flower fields of the northern island
Copyright © Maritchu Durand 2018

Furthermore, there is some evidence of the positive impact of the train on society. Articles repeatedly mentioned that for locals the arrival of the train becomes an event. They cheerfully welcome the train and thus show their hospitality. This initiative of the locals is also encouraged by JR Kyushu. It is important to note that the articles also showed an increase in the motivation of local farmers. Thus, the train also has a positive impact on the local people on a social level. Although the train changes its route regularly and therefore cannot serve as a stable revitalization factor for a particular location, it still has a positive effect on the island in general. To summarize, my bachelor’s research showed that, according to the news coverage in the Yomiuri Shinbun, the introduction of the „Seven Stars in Kyushu” project had an overall positive effect on the economic and social levels.

Even small local trains can be a special attraction

A decorated local train in Nagaoka, Niigata Prefecture
Copyright © Maritchu Durand 2018
Some trains even pass through shrines! The Midori-Express in the Tozan-shrine in Arita, Saga Prefecture
Copyright © Cornelia Reiher 2018

[1]
MLIT (Ministry of Land, Infrastructure, Transport and Tourism) (2014),  Kokudo kōtsū shiro [White Paper of the Ministry of Land, Infrastructure, Transport and Tourism],  https://www.mlit.go.jp/common/001113556.pdf (Accessed on 25 October 2021). 

[2]
Cruise Train „Seven Stars in Kyushu” (2021), „The train” https://www.cruisetrain-sevenstars.jp/english/train/ (Accessed on 25 October 2021).

Galina Khoikhina is a student in Freie Universität Berlin’s Japanese Studies master‘s program. She has written her bachelor‘s thesis about tourism in rural Japan.

Guest Contribution: Revitalization attempts of Buddhist temples in the rural regions of Tottori

By Josko Kozic

During my research on rural Shugendō, a Japanese religion focusing on asceticism and mountain worship, I regularly come across temples contributing to their local communities in different ways. This is not a new phenomenon, however, it might be an increasingly important factor, due to several demographic changes which also affect the sphere of religious life. It so happens that Japan currently does not only face a decline in the birthrate or rural outmigration, it also faces a decline of temple successors (kōkeishamondai).

At Manidera temple in Tottori for instance, I got to know the successor priest, who himself is an I-turner and moved to the area from Tokyo only a few years ago. He became a monk at the age of 40, which seems relatively late for dedicating oneself to a temple for the rest of one’s life. It shows how much rural temples rely on successors from far away. At Sanbutsu-ji, a more famous temple in the region located on Mt Mitoku, an I-turner from England is working as a guide, bringing international tourists to the site. He offers one-day ascetic workshops (shugyō taiken) that include hiking to sacred sites, sometimes called “power spots” or meditating under waterfalls (takigyō). Sanbutsu-ji recently updated its website and Instagram page to attract more national and international visitors, also hoping of promote the temple’s registration as a world heritage site. Both power spots as well as waterfall meditations seem to be part of a mainstream interest in sacralized, “Japanese” nature. Forest bathing is also part of this trend. For temples located in areas with forests and waterfalls, including such workshops or “experiences” in tourist campaigns is an important way to contribute to the attractiveness of their local communities.

In the past, most temple economies relied heavily on their parishioners (danka). This is also true for temples in charge of practitioners of Shugendō. Originally, they maintained cofraternities of lay practitioners and parishioners () from whom they received financial donations and other goods. Recently however, both the danka as well as the experience rigorous decline. It so happens that during festivities and rituals performed by Shugendō groups, almost no associations are left to host the practitioners. Nowadays, members of the Community Building Support Staff (chiiki okoshi kyōryoku-tai) occasionally take over this task.

Another temple I built a connection with is located in the mountains near the small town of Aoya. Apparently, the priest in charge was asked to become a monk by a family member before he entered monkhood. As he mentioned during one of our conversations, there would have been no other person to take over the temple otherwise. He now runs his own YouTube and Twitter account, sharing impressions of his everyday country life and his thoughts on worldly matters. Last month, he kindly invited me to join for a waterfall-meditation. His wife is originally from Saitama prefecture and is a self-employed manga artist. She moved to Tottori as an I-turner after publishing her first manga, ‘Yamabushi Girl‘. In an interview, she told me about pros and cons of living in the rural area, emphasizing though that she is happy with her choice after all.

I always feel grateful being able to get in touch with locals, priests and practitioners who live at the outskirts of Japan. Currently, I am residing in the Tamba region of Hyōgo prefecture where I am conducting further research on this topic.

Josko Kozic (MA) moved to Japan five years ago after graduating in Japanese & Southeast Asian Studies at Goethe University in his hometown Frankfurt. He currently resides in Yokohama while working on his PhD thesis about contemporary Shugendo (a Japanese religious tradition). He is affiliated with the faculty of Religious studies at Heidelberg University.

Digging up sweet potatoes and hanging out with children: Urban-rural migration and family life

By Cecilia Luzi

The first time I arrived in the Wakayama prefecture countryside was in 2016, on a cloudy August afternoon, and the heat and humidity at the beginning of the typhoon season were at their peak. I was welcomed by the cheerful Yukari-san, who came to pick me up at the train station with her white, compact pick-up truck –

November Sunday morning
Copyright©Cecilia Luzi 2018

an ever-present element in Japan’s countryside. I spent one month as a WWOOFer (see Maritchu Durand’s post) working with her and her husband Āyan-san on their small farm in the southern part of Wakayama prefecture. We became good friends and eventually kept in touch even after my departure.  When I moved to Tokyo with a scholarship in 2018, I took the opportunity to visit them whenever possible, especially, to spend time with one of their daughters, who became a very close friend. We shared space, time, long chats, food, drinks and music. We helped each other a lot and I began to understand her fascinating way of living in the countryside.

Kai is a young woman and a single mother of two daughters. She used to live in Kōbe. When she decided to start a family, she moved back to the place where she grew up. Today, she rents a small field overlooking the ocean, where she grows sweet potatoes. She uses them to make sweets, tarts, and bagels that she sells at the local grocery stores or at occasional outdoor markets. In November 2018, we would wake up at 6 a.m. Kai prepared breakfast while I dressed her older daughter Konoha and dropped her off at the nursery school. I then joined Kai on the field to help her dig up sweet potatoes. When I came back in July 2019, Utaha was born, and we were working around the house to make space for a winter vegetable garden. Kai would put Uta-chan to sleep on a futon inside and leave the shōji all opened to let the summer breeze pass through the house.

reading stories
Copyright©Cecilia Luzi 2019

While living with Kai, I learned that children are a central part of the life of urban-rural migrants in Wakayama prefecture. They play hide-and-seek barefoot on rice paddies during the harvesting season in September, sink their hands deep into the bean paste when making miso for hinamatsuri in March and run around the house while adults are eating and drinking during long winter nights. Families may have different shapes and compositions, but children are always around. One of the reasons why these people decided to move and resettle in a remote rural area was precisely because they wanted to start a family and raise their children in a better environment. Fresh air, healthy food, wide space to run and play outside is what made the countryside appealing, while the distance from nuclear power plants more specifically explains why they chose this specific area. Escaping from the city means to provide their children with what they believe is a more sustainable and happier future.

As Cornelia Reiher wrote in her last post, local authorities are mostly driven by demographic reasons: they want to attract migrants with young children in order to fight the population decline of rural areas. However, beautiful landscapes and delicious food are not enough for young families and life is not always idyllic for in-migrants with children. Families dwell in old houses far from each other and spend much time isolated; one parent often has multiple and/or seasonal jobs in order to make ends meet, often leaving the other at home with the children. Yet the strong sense of community counterbalances this precarity. Despite the distance, people tend to be supportive of each other: they provide comfort and care when one is ill and recurrently take care of each other’s children.

Earlier this year, Kai finally realized her dream to open a cafe where she can cook and sell her own products. She received a lot of help from the community to renovate the old, abandoned grocery shop where she now works and lives with a friend. Before the Covid-19 outbreak, I was planning to stay some months in Japan to help her out with the construction works and the opening. Unfortunately, I could only follow the developments through Facebook and Instagram. I know it has been hard for her, and the economic environment in which she works and lives today is still precarious. Yet, I sometimes scroll the pictures of her cafe on my phone waiting for the moment I will finally be there with her, chatting and eating a delicious imo-no-taruto while our children play together on the ground.